A recent change on Timber Sash Windows front page text has dropped it about 6-7 places in SERPs, which is the really amazing proof of how important these the on-page optimisation is.
Other examples of the design and the content impacting the SERPs are the VM visual merchandising and office fit out.
What's also interesting is Google's SERP excerpts pointing out which words it's picking up from the specific pages.
And dozens of new BLs don't seem to make up for the lack of on-site factors any more.
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Check out the other blogs I contribute:Surrey Property Articles | Roofers in Windsor | Visual Merchandising | Timber Sash Windows | Online Marketing
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